Content Strategy - Setup Guide¶

Source: coreyhaines31/marketingskills (110,200+ installs) Category: Growth / Content Marketing Quality Tier: 🟢 Production

A comprehensive content strategy framework for planning content that drives traffic, builds authority, and generates leads. Every piece of content must be searchable, shareable, or both - with search traffic as the foundation. Covers business context gathering, customer research, competitive gap analysis, and editorial calendar design.

Installation¶

npx skills add coreyhaines31/marketingskills --skill content-strategy

Prerequisites¶

Requirement	Details
Product marketing context	Optional: `.agents/product-marketing.md` for product-aware strategy
Customer research	Support tickets, sales calls, customer interviews
Competitive awareness	Know who you're competing against for attention

Key Capabilities¶

The Content Strategy Framework¶

1. Business Context¶

What does the company do?
Who is the ideal customer?
Primary goal: traffic, leads, brand awareness, or thought leadership?
What problems does your product solve?

2. Customer Research¶

Questions customers ask before buying
Objections that come up in sales calls
Topics appearing repeatedly in support tickets
Language customers use to describe their problems

3. Current State Audit¶

Existing content inventory - what's working?
Resources available: writers, budget, time
Content formats: written, video, audio

4. Competitive Landscape¶

Main competitors and their content strategy
Content gaps in the market you can exploit

Searchable vs Shareable¶

Type	Channel	Goal	Measurement
Searchable	Google, YouTube, Pinterest	Long-term traffic	Organic impressions, rankings
Shareable	Social media, email, Slack	Immediate reach	Shares, engagement, referrals
Both	In-depth guides, original research	Compound growth	Both metrics

Prioritize search-first - search traffic compounds. Shareable content spikes and fades.

Quick Start¶

When invoked, the skill guides through:

Discovery - Gather business context, customer insights, competitive landscape
Topic Cluster Design - Pillar pages + cluster content mapping
Editorial Calendar - 90-day content roadmap with priorities
Format Selection - Match topic to best format (guide, video, tool, template)
Distribution Plan - Where each piece lives and how it's promoted

Hermes Integration¶

For CorpusIQ growth operations:

Content Strategy for Business Operators¶

Topic Cluster: "Business Operator Data Consolidation"
├── Pillar: The Business Operator's Guide to Unified Analytics
├── Cluster 1: Shopify + Meta Ads integration patterns
├── Cluster 2: Cross-platform KPI dashboards
├── Cluster 3: Automated reporting for operators
├── Cluster 4: Data pipeline architecture for ecommerce
└── Cluster 5: AI-powered business intelligence

Distribution Matrix¶

Content Type	Primary Channel	Secondary	Frequency
Technical guides	corpusiq.io/blog	Reddit, HN	2x/week
Operator stories	LinkedIn	X/Twitter	1x/week
Tool comparisons	YouTube	Reddit	2x/month
Data studies	corpusiq.io	Email, X	1x/month

Tips¶

Start with customer questions, not keyword research - real problems produce better content
Every piece should have ONE primary goal: rank, share, or convert - not all three
Topic clusters beat isolated posts - Google rewards topical authority
Repurpose long-form into social snippets - one guide becomes 10+ social posts

Troubleshooting¶

Issue	Solution
No content ideas	Mine support tickets, sales calls, and customer interviews
Low search volume	Target long-tail questions your competitors ignore
Content not ranking	Check if it's searchable (keyword in title, H1, meta description)
No social traction	Make it shareable: counterintuitive insight, strong opinion, or useful template

Integration with CorpusIQ¶

CorpusIQ is the connector layer that lets AI assistants read the systems a business already runs on - accounting, payments, CRM, email, files and analytics - and answer with the source named. It is read-only by design: it retrieves data and never writes to, or acts in, a connected system, which is what makes it safe to point at live accounts.

This page is part of the CorpusIQ directory, the reference we maintain for the MCP server and agent-skill ecosystem. Run alongside CorpusIQ, a third-party server like this one can be combined with a company's own business data in a single answer.

See what CorpusIQ connects