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Content Strategy — Setup Guide

Source: coreyhaines31/marketingskills (110,200+ installs) Category: Growth / Content Marketing Quality Tier: 🟢 Production

A comprehensive content strategy framework for planning content that drives traffic, builds authority, and generates leads. Every piece of content must be searchable, shareable, or both — with search traffic as the foundation. Covers business context gathering, customer research, competitive gap analysis, and editorial calendar design.

Installation

npx skills add coreyhaines31/marketingskills --skill content-strategy

Prerequisites

Requirement Details
Product marketing context Optional: .agents/product-marketing.md for product-aware strategy
Customer research Support tickets, sales calls, customer interviews
Competitive awareness Know who you're competing against for attention

Key Capabilities

The Content Strategy Framework

1. Business Context

  • What does the company do?
  • Who is the ideal customer?
  • Primary goal: traffic, leads, brand awareness, or thought leadership?
  • What problems does your product solve?

2. Customer Research

  • Questions customers ask before buying
  • Objections that come up in sales calls
  • Topics appearing repeatedly in support tickets
  • Language customers use to describe their problems

3. Current State Audit

  • Existing content inventory — what's working?
  • Resources available: writers, budget, time
  • Content formats: written, video, audio

4. Competitive Landscape

  • Main competitors and their content strategy
  • Content gaps in the market you can exploit

Searchable vs Shareable

Type Channel Goal Measurement
Searchable Google, YouTube, Pinterest Long-term traffic Organic impressions, rankings
Shareable Social media, email, Slack Immediate reach Shares, engagement, referrals
Both In-depth guides, original research Compound growth Both metrics

Prioritize search-first — search traffic compounds. Shareable content spikes and fades.

Quick Start

When invoked, the skill guides through:

  1. Discovery — Gather business context, customer insights, competitive landscape
  2. Topic Cluster Design — Pillar pages + cluster content mapping
  3. Editorial Calendar — 90-day content roadmap with priorities
  4. Format Selection — Match topic to best format (guide, video, tool, template)
  5. Distribution Plan — Where each piece lives and how it's promoted

Hermes Integration

For CorpusIQ growth operations:

Content Strategy for Business Operators

Topic Cluster: "Business Operator Data Consolidation"
├── Pillar: The Business Operator's Guide to Unified Analytics
├── Cluster 1: Shopify + Meta Ads integration patterns
├── Cluster 2: Cross-platform KPI dashboards
├── Cluster 3: Automated reporting for operators
├── Cluster 4: Data pipeline architecture for ecommerce
└── Cluster 5: AI-powered business intelligence

Distribution Matrix

Content Type Primary Channel Secondary Frequency
Technical guides corpusiq.io/blog Reddit, HN 2x/week
Operator stories LinkedIn X/Twitter 1x/week
Tool comparisons YouTube Reddit 2x/month
Data studies corpusiq.io Email, X 1x/month

Tips

  • Start with customer questions, not keyword research — real problems produce better content
  • Every piece should have ONE primary goal: rank, share, or convert — not all three
  • Topic clusters beat isolated posts — Google rewards topical authority
  • Repurpose long-form into social snippets — one guide becomes 10+ social posts

Troubleshooting

Issue Solution
No content ideas Mine support tickets, sales calls, and customer interviews
Low search volume Target long-tail questions your competitors ignore
Content not ranking Check if it's searchable (keyword in title, H1, meta description)
No social traction Make it shareable: counterintuitive insight, strong opinion, or useful template

See Also