Google Analytics MCP — Web Analytics for Hermes Agent¶

Google Analytics MCP connects your AI agent to Google Analytics 4 — run reports, monitor realtime traffic, and manage properties without opening the GA4 dashboard. Built in Rust for fast report processing.

What It Does¶

Google Analytics MCP brings GA4 data into your agent workflow:

Report generation — Run custom GA4 reports with dimensions and metrics
Realtime monitoring — See active users, page views, and events happening right now
Property management — List and manage GA4 properties and data streams
Audience insights — Pull audience demographics, acquisition channels, and behavior flows
Conversion tracking — Monitor goal completions and ecommerce events

Quick Setup¶

Prerequisites¶

Google Analytics 4 property set up with data flowing
Google Cloud project with Analytics Data API enabled
Service account with Viewer access to your GA4 property
Rust toolchain (cargo build required)

Add to Hermes Agent¶

git clone https://github.com/codeChap/mcp-server-google-analytics
cd mcp-server-google-analytics
cargo build --release

{
  "mcpServers": {
    "google-analytics": {
      "command": "path/to/mcp-server-google-analytics/target/release/google-analytics-mcp",
      "env": {
        "GA4_PROPERTY_ID": "properties/123456789",
        "GOOGLE_APPLICATION_CREDENTIALS": "/path/to/service-account-key.json"
      }
    }
  }
}

Key Capabilities¶

Tool	Description
`run_report`	Run a custom GA4 report with dimensions, metrics, date range, and filters
`get_realtime`	Get realtime active users, page views, and events
`list_properties`	List all GA4 properties accessible to the service account
`get_property`	Get property details including data streams
`run_funnel_report`	Analyze conversion funnel performance step-by-step
`get_audience_overview`	Demographics, geo, device, and acquisition channel breakdown
`get_page_metrics`	Page-level metrics: views, bounce rate, avg engagement time
`get_conversion_events`	List and count conversion events by name

Use Cases for Business Operators¶

1. Daily KPI Summary¶

Get your key metrics without opening a dashboard:

Agent prompt: "Give me yesterday's GA4 summary: users, sessions,
conversion rate, top 5 landing pages, top 3 traffic sources,
and revenue if ecommerce is tracking. Compare to the same day last week."

2. Campaign Landing Page Analysis¶

Check if your ad traffic converts:

Agent prompt: "I just launched a Google Ads campaign driving traffic
to /promo. Pull this page's metrics for today: entrances, bounce rate,
avg session duration, and conversion rate. How does it compare to
the site average?"

3. Content Performance Audit¶

Find what content actually works:

Agent prompt: "Show me the top 20 blog posts by organic traffic this month.
For each, show: page views, avg engagement time, and conversion rate.
Sort by conversions per 1,000 views. Flag any posts in the top 10
by traffic that have below-average conversion rate — those need CTAs."

4. Realtime Launch Monitoring¶

Watch a product launch or campaign go live:

Agent prompt: "We just sent the email blast at 10 AM. Monitor GA4 realtime
for the next 30 minutes. Alert me if active users spike above 500,
or if the /launch page error rate goes above 2%."

Integration with CorpusIQ¶

Google Analytics MCP + CorpusIQ = complete analytics operations:

CorpusIQ Google Ads connector → correlate ad spend with on-site engagement
CorpusIQ Search Console connector → match organic queries to landing page performance
CorpusIQ Stripe connector → connect GA4 conversion events to actual revenue
CorpusIQ CRM connector → track lead quality from source → session → deal

This creates a single-pane view where your agent answers "which channel produces the highest-value customers?" by joining GA4 attribution data with Stripe revenue and CRM pipeline data.

Pricing¶

Google Analytics MCP: Open source (MIT), free
Google Analytics 4: Free (standard properties), Analytics 360 for enterprise ($50K+/year)
Analytics Data API: Free within quota limits (typically 50,000 requests/day for core reporting)

Limitations¶

GA4 API has daily quota limits — batch large historical pulls
Realtime API has limited dimensions vs standard reports
Service account setup requires Google Cloud Console access
Rust build required
Does not support Universal Analytics (UA) — GA4 only

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