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Lumail MCP

Email-marketing platform MCP (Streamable HTTP, dual endpoints) โ€” Lumail exposes its canonical email-marketing toolset to MCP clients: subscribers, campaigns, graph-based Workflows, tags, segments, settings, and analytics. The tool catalog is generated from the same definitions that drive Lumail's in-app agent, CLI, and SDK, so MCP tool discovery is the source of truth.

Server type: Hosted remote (Streamable HTTP)
Auth: Dual profile โ€” Lumail OAuth (curated read + draft-write) or organization API token (full catalog)
Endpoints: https://lumail.io/mcp (OAuth) ยท https://lumail.io/api/mcp/sse (API token)
Tools: Workflows, campaigns, subscribers, segments, analytics, senders, deliverability
Pricing: Commercial โ€” lumail.io
Category: Marketing
Built by: lumail.io

Why This Matters for Operators

Lumail ships the most complete email-marketing MCP surface yet documented in this catalog. The dual-endpoint design is the standout: the OAuth endpoint cannot send, publish, schedule, delete, archive, or unsubscribe โ€” it is a curated read-and-draft surface safe for any client โ€” while the API-token endpoint unlocks the full organization catalog for trusted runtimes. Every high-impact action (sending, scheduling, publishing a Workflow, destructive deletion, unsubscribes) sits behind a two-call confirmation flow: the first call returns a five-digit code, and the agent must repeat the exact call with that code within five minutes.

That is the approval-gate pattern this catalog has watched spread across email, social, and content tools โ€” now applied to an entire marketing automation platform.

Tools & Capabilities

Area Tools
Workflows list_workflows, get_workflow, create_workflow, configure_workflow_draft, update_workflow_draft, publish_workflow, update_workflow_status, delete_workflow
Enrollment add_subscriber_to_workflow, remove_subscriber_from_workflow
Groups list_workflow_groups, get_workflow_group, create_workflow_group, update_workflow_group, set_workflow_group, delete_workflow_group
Campaigns Drafting, rendering (render_campaign), history, scheduling, analytics
Audience Subscribers, composed filters, tags, custom fields, segments
Deliverability Senders, domains, suppression management
Platform Snippets, variables, images, imports, exports, transactional email

Workflows are graph-based: a draft is configured as one complete { steps, edges } object, and publishing or activating is always a separate, confirmation-gated step.

Installation

{
  "mcpServers": {
    "lumail": {
      "url": "https://lumail.io/api/mcp/sse",
      "headers": {
        "Authorization": "Bearer lum_your_api_token_here"
      }
    }
  }
}

Create the token at Settings โ†’ API Tokens. For a stdio-only client, bridge with mcp-remote. The same catalog is queryable over REST at /api/v2/tools.

Business Relevance

  • Marketing operators can delegate campaign drafting and rendering checks to an agent without handing it a send button
  • Lifecycle teams get Workflow graph management in conversation, with every change drafted before it touches live sends
  • Compliance-minded orgs get the two-call confirmation audit pattern on every destructive or billable action
  • Agencies can scope a token per client organization and keep the human as the final approver

Integration with CorpusIQ

Lumail is the marketing-execution complement to CorpusIQ's analytics layer: CorpusIQ reports campaign economics through GA4, Klaviyo, and Meta connectors, while Lumail runs the workflow engine itself. An operator could have CorpusIQ flag a cohort whose revenue dipped, then have a Lumail-connected agent draft the win-back Workflow โ€” unpublished, rendered, and shown for review before a human confirms the activation code.

Limitations

  • OAuth endpoint is intentionally limited โ€” full power requires managing an organization API token
  • Confirmation codes are single-use and expire in five minutes, which breaks long-running unattended agent loops by design
  • Commercial service; Lumail platform pricing applies outside the MCP surface
  • New listing โ€” the docs are excellent but the MCP surface has no community track record yet

See Also