Ad spend truth report · March 2026
Spend
$18.2K
ROAS
5.1x
CAC
$42
Spend
$14.8K
ROAS
1.9x
CAC
$87
Spend
$6.1K
ROAS
0.6x
CAC
$214
Findings
Meta over-reports by 38%. Platform ROAS 3.1x vs Shopify-verified 1.9x. Likely double-counting Google conversions.
Move $6.1K from TikTok to Google Ads. Projected +$24K monthly revenue at current efficiency.