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Marketing and ROAS prompts

The hard questions: is your ad spend working, what's your true CAC, where should the next dollar go. Powered by Google Ads + Meta Ads + GA4 + QuickBooks/Shopify cross-source analysis.

"What's my true CAC and ROAS by channel?"

What this does: Combines ad spend (Google Ads, Meta, TikTok) with revenue (Shopify, QuickBooks) and traffic (GA4) to calculate blended ROAS, MER, CAC, and payback window per channel. This is the report your agency probably doesn't give you straight. Connectors used: Google Ads, Meta Ads, TikTok (if running), Shopify, GA4. Behind the scenes: ad-spend-truth-report skill. Sample answer shape: A per-channel breakdown with spend, attributed revenue, conversions, CAC, ROAS, and a verdict per channel.

"Are my ads actually working?"

What this does: Same engine as above, framed as a yes/no answer with the evidence. Connectors used: Google Ads, Meta Ads, Shopify, GA4. Behind the scenes: ad-spend-truth-report. Sample answer shape: Verdict per channel with the metrics that drove it.

"Compare Google Ads spend to GA4 sessions and revenue."

What this does: Cross-source correlation — does spend translate to traffic, and traffic to revenue, on a day-by-day basis? Connectors used: Google Ads, GA4. Behind the scenes: correlate_ads_spend_vs_ga4_revenue and correlate_ads_spend_vs_ga4_sessions cross-source tools. Sample answer shape: Daily spend vs sessions vs revenue, with a ROAS line at the bottom.

"Which Google Ads campaigns are wasting money?"

What this does: Ranks campaigns by spend efficiency. CorpusIQ does not invent a "waste" threshold — it surfaces high-spend / low-conversion campaigns so you can judge. Connectors used: Google Ads. Behind the scenes: list_google_ads_campaigns + get_google_ads_campaign_performance. Sample answer shape: Campaign table sorted by spend with conversions, CTR, CPC, and conversion rate.

"What search terms are people actually using to find my ads?"

What this does: Pulls the Google Ads search terms report — the queries your keywords matched on. Reveals negative-keyword opportunities. Connectors used: Google Ads. Behind the scenes: get_google_ads_search_terms. Sample answer shape: Top search terms with impressions, clicks, cost, and conversions.

"Show me my Meta Ads performance for the last 30 days."

What this does: Account-level Meta (Facebook + Instagram) summary — spend, impressions, reach, frequency, CPM, CPC, conversions. Connectors used: Meta Ads. Behind the scenes: get_facebook_account_insights. Sample answer shape: Headline metrics table for the window.

"Which Meta campaigns drove the most ROAS?"

What this does: Per-campaign breakdown ranked by return. Connectors used: Meta Ads. Behind the scenes: list_facebook_campaigns + get_facebook_campaign_insights. Sample answer shape: Campaign list sorted by ROAS.

"Which demographics are converting on my ads?"

What this does: Age/gender breakdown for Meta and Google Ads. Connectors used: Meta Ads, Google Ads. Behind the scenes: get_facebook_age_gender_insights + get_google_ads_age_gender_performance. Sample answer shape: Age-gender grid with spend and conversions.

"How's my TikTok content performing?"

What this does: TikTok organic — followers, top videos, total views and engagement. Connectors used: TikTok. Behind the scenes: get_tiktok_account_analytics, get_tiktok_video_analytics. Sample answer shape: Account totals and a top-10 video list.

"Where's my best traffic coming from?"

What this does: GA4 acquisition report — channels, sources, mediums sorted by sessions and conversions. Connectors used: GA4. Behind the scenes: run_ga4_report. Sample answer shape: Source/medium table with sessions, users, engagement, conversions.