Marketing Skills¶
Forty-five specialized growth workflows implemented as executable skills — not static prompts or templates. Each skill includes trigger conditions, step-by-step execution instructions, tool references, and verification criteria. The agent doesn't just suggest — it executes.
These skills are primarily from the coreyhaines31/marketingskills pack on skills.sh, the most-installed marketing skill collection with 1.8M+ total installs across 45 individual skills.
SEO and Search Optimization¶
seo-audit (132K installs) — The most-used marketing skill. Performs full technical SEO audits: crawls the target site for broken links, missing meta descriptions, duplicate title tags, and slow pages. Analyzes keyword rankings via Google Search Console integration, identifies content gaps against top competitors, and produces a prioritized fix list ordered by impact. The audit output includes: crawl health score, top-10 ranking keywords, pages losing traffic, and specific fix instructions for each issue found.
programmatic-seo (83K installs) — Generates SEO pages at scale using data-driven templates. For SaaS products, this means programmatic landing pages for every feature × industry combination. For marketplaces, it's category × location pages. The skill builds the template, validates data sources, generates pages, and verifies they're crawlable. Includes safeguards against thin-content penalties — every page must meet minimum uniqueness thresholds.
ai-seo (70K installs) — Optimization for AI-powered search surfaces (ChatGPT, Perplexity, Google SGE). Different from traditional SEO: focuses on structured data, authoritative citations, and content formatted for LLM consumption. Teaches agents how to structure content so AI search tools cite it as a source.
schema-markup (56K installs) — Structured data implementation for rich results. Generates JSON-LD for articles, products, FAQs, reviews, events, and breadcrumbs. Validates against Schema.org and Google's Rich Results Test. Handles multi-entity pages where multiple schema types coexist.
site-architecture (60K installs) — Information architecture and internal linking optimization. Crawls the site, builds a link graph, identifies orphan pages, suggests internal link opportunities based on topic clusters, and optimizes crawl budget allocation.
Conversion Rate Optimization (CRO)¶
page-cro (58K installs) — Landing page conversion analysis. Evaluates: above-the-fold clarity (can a visitor understand the offer in 5 seconds?), social proof placement, CTA hierarchy, form friction, and mobile responsiveness. Produces specific recommendations with estimated impact.
signup-flow-cro (52K installs) — Post-click signup optimization. Analyzes the entire signup funnel: form field count vs. conversion rate, validation error recovery, social login vs. email tradeoffs, and onboarding step completion rates.
onboarding-cro (54K installs) — Post-signup activation optimization. Maps the user's first-session journey, identifies drop-off points, and designs intervention strategies (in-app guides, email nudges, simplified first tasks).
form-cro (53K installs) — Form design for maximum completion. Field ordering, inline validation, progress indicators, multi-step vs. single-page tradeoffs, and mobile input optimization.
paywall-upgrade-cro (52K installs) — Pricing page and upgrade flow optimization. Plan comparison design, annual vs. monthly framing, feature gating strategy, and cancellation flow interventions.
ab-test-setup (52K installs) — A/B testing framework. Designs statistically valid experiments: sample size calculation, test duration estimation, variant design principles, and results interpretation with confidence intervals.
popup-cro (51K installs) — Modal and popup optimization. Trigger timing, exit-intent detection, offer framing, and frequency capping to avoid user hostility.
Copywriting and Content¶
copywriting (122K installs) — The second most-installed marketing skill. Generates marketing copy across formats: landing pages, email sequences, ad copy, social posts, and product descriptions. Applied persuasion frameworks (AIDA, PAS, before-after-bridge) and adapts tone to brand voice. Each output includes the strategy rationale — why this approach, not just what to say.
copy-editing (76K installs) — Polish and improve existing copy. Tightens prose, eliminates passive voice, strengthens CTAs, and ensures consistent brand voice across all touchpoints. More valuable than copywriting for teams that already have content — it improves what exists rather than starting fresh.
marketing-psychology (90K installs) — Persuasion patterns and cognitive biases applied to marketing. Covers: social proof mechanics, scarcity framing, authority signals, reciprocity triggers, and loss aversion. Each pattern includes implementation examples and ethical boundaries.
content-strategy (86K installs) — Multi-channel content planning. Builds editorial calendars, maps content to buyer journey stages, identifies content gaps against competitors, and recommends content types per channel (long-form for SEO, short-form for social, case studies for sales).
Paid Advertising¶
ad-creative (63K installs) — Ad creative generation for Meta, Google, and LinkedIn. Writes headlines, body copy, and CTA variations optimized per platform. Includes A/B test matrix design so you test systematically, not randomly.
paid-ads (55K installs) — Full campaign strategy and management. Audience targeting recommendations, budget allocation across channels, creative rotation schedules, and performance analysis frameworks. Does not execute ad platform API calls directly — it produces the strategy and creative that you or your ads manager implements.
analytics-tracking (58K installs) — GA4, Mixpanel, and PostHog event taxonomy design. Defines what to track, how to name events consistently, and how to structure properties for meaningful analysis. Prevents the "track everything, learn nothing" anti-pattern.
Community Growth and Outreach¶
community-marketing (28K installs) — Community building strategy. Covers: platform selection (Discord vs. Slack vs. Circle), seeding tactics, engagement cadence, ambassador programs, and community-to-revenue pipeline design.
cold-email (63K installs) — B2B cold email sequences. Subject line frameworks, personalization at scale, follow-up timing, and deliverability best practices. Includes spam-trigger word avoidance and inbox placement verification.
prospecting (16K installs) — Lead sourcing and qualification. Builds ideal customer profiles, identifies target accounts, finds decision-maker contact information, and scores leads by fit and intent signals.
referral-program (53K installs) — Viral referral mechanics. Designs double-sided rewards, share flows (email, social, link), fraud prevention, and program analytics.
lead-magnets (52K installs) — Resource-based lead capture. Designs lead magnets (templates, calculators, reports, tools) matched to buyer journey stage. Includes landing page design and delivery automation.
Competitive Intelligence¶
competitor-profiling (29K installs) — Deep competitor research. Analyzes: product features, pricing, positioning, customer reviews, go-to-market motion, and team composition. Produces battlecards for sales teams.
competitor-alternatives (54K installs) — Competitive positioning pages. Writes "[Competitor] Alternative" comparison content with fair-but-favorable framing. Includes feature comparison tables and migration guides.
customer-research (46K installs) — User research synthesis. Interview question design, survey construction, feedback analysis frameworks, and insight-to-action pipelines.
Strategy and Planning¶
marketing-ideas (80K installs) — Creative campaign ideation. Generates unconventional growth experiments based on product category, target audience, and budget constraints. Each idea includes: hypothesis, expected impact, effort estimate, and success metric.
launch-strategy (56K installs) — Product launch planning. Pre-launch checklist, announcement sequencing (teaser → launch → follow-up), channel strategy, and post-launch measurement framework.
pricing-strategy (62K installs) — Value-based pricing frameworks. Analyzes competitor pricing, calculates willingness-to-pay from customer research, recommends pricing tiers, and models revenue impact of pricing changes.
churn-prevention (60K installs) — Retention analysis and intervention. Identifies churn precursors from usage data, designs intervention flows (personalized outreach, feature education, discount offers), and measures retention impact.
revops (57K installs) — Revenue operations and pipeline analysis. Maps lead-to-revenue lifecycle, identifies conversion bottlenecks, and recommends process improvements across marketing, sales, and customer success.
Using Marketing Skills¶
Each skill is loaded via npx skills add:
# Install individual skills
npx skills add coreyhaines31/marketingskills@seo-audit
npx skills add coreyhaines31/marketingskills@copywriting
# Or install the entire pack
npx skills add coreyhaines31/marketingskills
# Invoke in a Hermes session
"Run an SEO audit on our marketing site"
"Write cold email sequence for our new feature launch"
"Analyze our pricing page conversion and suggest improvements"
Skills chain naturally: run seo-audit → feed gaps into content-strategy → generate content with copywriting → optimize conversions with page-cro. The agent handles the handoff between skills automatically.
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