Acquisition.com, $100M Offers and $100M Leads

Run the Alex Hormozi playbook on your own business data

Alex Hormozi built Acquisition.com on a simple loop: build an offer people feel stupid saying no to, get more leads to see it, and watch the unit economics. The books lay out the math. The hard part is having the math in front of you on a Tuesday. CorpusIQ connects the tools where those numbers already live and answers the questions with cited figures, so the playbook stops being theory.

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Ask it like this

What is my lifetime value to customer acquisition cost ratio by channel for the last 90 days, and which channel is closest to a 3 to 1 floor?

Alex Hormozi’s principles, run against your data

Each principle below is paired with the exact CorpusIQ data work that turns it into a cited answer from your own tools.

The value equation

Hormozi rates an offer on dream outcome and likelihood of success over time delay and effort. Better offers convert at a lower acquisition cost and hold price.

In CorpusIQ: CorpusIQ reads your checkout and billing data to show conversion rate, average order value, and refund rate per offer. You see which offer actually moves the value equation instead of guessing from a landing page.

StripeShopifyGoogle Analytics

More, better, new leads

$100M Leads says growth comes from more leads, better leads, or new lead sources, measured against what each one costs to acquire.

In CorpusIQ: CorpusIQ joins ad spend from Meta Ads and Google Ads to signups and sales, so cost per lead and cost per customer land in one cited answer across every source at once.

Meta AdsGoogle AdsHubSpotStripe

LTV to CAC discipline

The whole model rests on lifetime gross profit per customer staying well above the cost to acquire them. Hormozi pushes a 3 to 1 ratio as a working floor.

In CorpusIQ: CorpusIQ computes lifetime value from repeat purchase history and gross margin in QuickBooks, divides by blended acquisition cost, and ranks every channel by the ratio so you cut the losers fast.

QuickBooksStripeGoogle AdsMeta Ads

Cash flow over vanity

Hormozi tracks money in the bank and gross profit, not impressions. Payback period decides how hard you can push paid acquisition.

In CorpusIQ: CorpusIQ reads your profit and loss and cash position directly and reports payback period in days, so a marketing decision starts from real margin instead of a follower count.

QuickBooksStripe

Questions you can ask your data

Each prompt pulls live figures from your connected tools and returns a cited answer with links back to the source records.

→Rank my offers by conversion rate and average order value over the last 60 days.

→What did each paid channel cost per new customer last month, blended with organic?

→Show lifetime gross profit per customer by acquisition source.

→Which campaigns are below a 3 to 1 return and should be paused?

→What is my current payback period in days on paid acquisition?

→Compare refund rate by offer so I can see which promise is overselling.

Why run it through CorpusIQ

✓Read-only OAuth on every connector. CorpusIQ never writes back.
✓40+ connectors supported. Add sources as the playbook grows.
✓Works with ChatGPT, Claude, and Perplexity on the same subscription.
✓Cited answers link back to the exact records. No invented numbers.

Frequently asked questions

Does CorpusIQ run Acquisition.com strategy for me?

No. It surfaces your own numbers so you can apply the principles from the books yourself. CorpusIQ is not affiliated with or endorsed by Alex Hormozi or Acquisition.com.

Where does the LTV and CAC math come from?

From your connected accounts. Lifetime value uses repeat purchase and margin data in Stripe and QuickBooks. Acquisition cost joins spend in Meta Ads and Google Ads to new customers. Every answer links back to the source records.

Can I ask these questions without exporting spreadsheets?

Yes. You ask in plain language inside ChatGPT, Claude, or Perplexity. CorpusIQ reads the live data read-only, computes the figure, and cites where it came from. Nothing is written back to your tools.

Do I need every connector to start?

No. Connect Stripe or QuickBooks first to get unit economics, then add ad accounts when you want cost per customer. The playbook builds up as you connect more sources.

Editorial note. This page is independent commentary for educational purposes. CorpusIQ is not affiliated with, endorsed by, or sponsored by Alex Hormozi. The name, books, and frameworks referenced here belong to their respective owners and are used descriptively to show how a team can put the same principles into practice with its own business data.

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