ClickFunnels, DotCom Secrets and Expert Secrets

Run the Russell Brunson playbook on your own business data

Russell Brunson teaches the value ladder: a sequence of offers that climb in price and value, fed by a funnel and a follow-up sequence. ClickFunnels made the pages easy. Knowing where the funnel leaks and which email actually drives the next purchase is the real work. CorpusIQ reads the analytics, the store, and the email tool together and answers funnel questions with cited numbers.

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Ask it like this

Where is my funnel leaking the most between landing page, checkout, and upsell, and what is each stage worth this month?

Russell Brunson’s principles, run against your data

Each principle below is paired with the exact CorpusIQ data work that turns it into a cited answer from your own tools.

The value ladder

Brunson maps customers up a ladder of offers, from a free or low-ticket front end to higher-ticket back end products.

In CorpusIQ: CorpusIQ reports revenue and customer count at each rung from your store and billing data, so you can see whether buyers actually climb the ladder or stall on the first offer.

StripeShopifyGoogle Analytics

Funnel stage conversion

Every funnel has measurable drop-off between steps. Brunson optimizes the worst step first.

In CorpusIQ: CorpusIQ joins page and event analytics to checkout data and reports conversion between each step, so the weakest stage is named with a number instead of a hunch.

Google AnalyticsPostHogStripe

Follow-up sequences

The fortune is in the follow-up. Brunson runs email and message sequences to move buyers to the next offer.

In CorpusIQ: CorpusIQ pulls open, click, and attributed revenue per email from Klaviyo or Mailchimp, so you can see which message in the sequence pays and which one to cut.

KlaviyoMailchimpStripe

The Dream 100

Brunson focuses outreach on the hundred places where your dream customers already gather, rather than spraying everywhere.

In CorpusIQ: CorpusIQ reports which traffic and referral sources actually convert to paying customers, so your outreach list is built from sources that already work.

Google AnalyticsHubSpotStripe

Questions you can ask your data

Each prompt pulls live figures from your connected tools and returns a cited answer with links back to the source records.

→Show conversion rate between each funnel step for the last 30 days.

→What is revenue per rung of my value ladder this quarter?

→Which email in my welcome sequence drives the most attributed revenue?

→Which traffic sources convert to buyers, not just clicks?

→What is average order value on the front-end offer versus the back end?

→Where did I lose the most carts last week and what was that worth?

Why run it through CorpusIQ

✓Read-only OAuth on every connector. CorpusIQ never writes back.
✓40+ connectors supported. Add sources as the playbook grows.
✓Works with ChatGPT, Claude, and Perplexity on the same subscription.
✓Cited answers link back to the exact records. No invented numbers.

Frequently asked questions

Is this an official ClickFunnels tool?

No. CorpusIQ is not affiliated with or endorsed by Russell Brunson or ClickFunnels. It reads your own funnel data so you can apply the value ladder principles to your business.

Does CorpusIQ work if my funnel is not on ClickFunnels?

Yes. It reads from analytics, your store, and your email tool regardless of what builds the pages. As long as the data lives in a connected source, the funnel questions work.

How does it attribute revenue to a single email?

It uses the campaign and flow revenue reported by Klaviyo or Mailchimp and reconciles it against orders in Stripe or Shopify. The cited answer shows the figure and the source.

Editorial note. This page is independent commentary for educational purposes. CorpusIQ is not affiliated with, endorsed by, or sponsored by Russell Brunson. The name, books, and frameworks referenced here belong to their respective owners and are used descriptively to show how a team can put the same principles into practice with its own business data.

Put the playbook on your numbers.

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