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Mailchimp

What it unlocks

Pull your Mailchimp campaign performance into the same conversation as your store revenue, ad spend, and customer list. Ask whether your last newsletter actually drove sales — not just opens.

Before you connect

  • A Mailchimp account with admin access.
  • The audience (list) you want analyzed should already exist.
  • About 2 minutes.

How to connect

  1. Open your CorpusIQ dashboard and click Connections.
  2. Find Mailchimp in the list and click Connect.
  1. You'll be redirected to Mailchimp. Log in if prompted.
  2. Click Allow on the Mailchimp authorization screen.
  1. You'll land back in CorpusIQ.

You'll see Mailchimp change from gray to green in your CorpusIQ dashboard.

What CorpusIQ can see

  • Your campaigns and their send/open/click rates.
  • Your audiences (lists) with subscriber counts.
  • Per-campaign reports including bounces and unsubscribes.

Read-only. CorpusIQ never sends mail, edits campaigns, or changes your lists.

Questions you can ask

  • "How did last week's Mailchimp campaign perform?"
  • "Which of my recent campaigns had the highest click rate?"
  • "Show me my Mailchimp audience growth."
  • "Compare my Mailchimp opens to Shopify revenue on the same days."

Troubleshooting

  • "Authorization failed" — your Mailchimp session expired. Log into Mailchimp in another tab, then retry Connect.
  • No campaigns appear — confirm the campaigns are in Sent status, not Draft.
  • Wrong audience showing — Mailchimp accounts can have multiple audiences. Specify the audience name in your question.

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