hermoso MCP Server - AI Ad Studio¶

Repo: hermoso-ai/hermoso Install: npx -y hermoso mcp Hosted endpoint: app.hermoso.ai/mcp Pricing: Free signup grant, no card required Tools: 52 Category: Marketing / Advertising

Overview¶

hermoso is an AI ad studio built for agents. It enables AI assistants to generate finished video, image, and UGC avatar ads for any brand - complete with script writing, voiceover, music, and brand end cards - plus research competitor ads across the Meta, Google, and LinkedIn ad libraries, as well as TikTok, Instagram, and YouTube organic content.

Why Business Operators Need This¶

For a business operator running growth, marketing, and competitive intelligence, hermoso is transformative:

Competitor Ad Research - Your agent can research what ads competitors are running across Meta, Google, and LinkedIn ad libraries, then synthesize insights about messaging, creative angles, and spend patterns.
UGC Video Generation - Turn competitive insights into finished UGC-style video ads with AI avatars, voiceover, and branding - all through agent conversation, no editing software needed.
Cross-Platform Analysis - Analyze organic content performance on TikTok, Instagram, and YouTube alongside paid ads for a complete competitive picture.

Example operator workflow: "Research what ads our top 3 competitors are running on Meta and Google this month. Find the highest-performing creative angles. Generate 5 UGC-style video ads for our product using those insights. Include a brand end card with our logo and website."

Installation¶

Local (stdio)¶

Add to your MCP client configuration:

{
  "mcpServers": {
    "hermoso": {
      "command": "npx",
      "args": ["-y", "hermoso", "mcp"]
    }
  }
}

Hosted (remote HTTP)¶

Connect directly to the hosted endpoint:

{
  "mcpServers": {
    "hermoso": {
      "url": "https://app.hermoso.ai/mcp",
      "transport": "streamable-http"
    }
  }
}

Key Tools (52 total)¶

Tool Group	Count	Key Capabilities
Video Ad Generation	~15	Script writing, AI avatar UGC, voiceover, music, brand end cards
Image Ad Generation	~10	Static ads, carousel, product showcase
Competitor Research	~12	Meta Ad Library, Google Ads Transparency, LinkedIn Ad Library
Organic Content Analysis	~8	TikTok, Instagram, YouTube content performance
Brand Asset Management	~5	Logo upload, brand kit, end card templates
Campaign Analytics	~2	Cross-platform performance aggregation

Common Queries¶

Competitor Ad Research¶

"Search the Meta Ad Library for ads from [competitor] running in the last 30 days. Focus on video ads."
"Find the top-performing Google Ads from [industry] brands this quarter."
"Analyze LinkedIn Sponsored Content from [competitor] - what messaging angles are they using?"

UGC Ad Generation¶

"Generate a 30-second UGC-style video ad for our product. Use a casual, testimonial tone. Include our logo as an end card."
"Create 3 variations of a Facebook image ad for our summer promotion. A/B test friendly."
"Make a TikTok-style UGC ad with an AI avatar explaining our value prop in 15 seconds."

Cross-Platform Analysis¶

"Compare our organic Instagram content performance against [competitor]'s last 20 posts."
"What YouTube ad formats are working best in our category? Search 10 competitor channels."

Best Practices¶

Start with research before generation - Use the ad library tools to understand competitor creative before generating your own.
Batch generate variations - Generate 5-10 UGC variations at once for A/B testing on Meta/Google.
Use brand end cards consistently - Upload your brand assets once, then all generated ads include your branding automatically.
Combine organic + paid insights - Cross-reference ad library data with organic content performance for complete competitive intelligence.
Iterate fast - The free signup grant lets you generate multiple rounds without cost concern. Test, learn, regenerate.

Limitations¶

New server (created July 2026) - API stability and tool coverage may evolve rapidly
Video generation quality depends on AI model capabilities - review outputs before publishing
Ad library data availability varies by platform (Meta most comprehensive, LinkedIn limited)
Free tier may have usage caps - check current limits at app.hermoso.ai

For Operators: Integration with CorpusIQ¶

hermoso complements CorpusIQ's existing MCP connectors:

CorpusIQ Meta Ads connector + hermoso = Pull your own ad performance data via CorpusIQ, research competitor creative via hermoso
CorpusIQ Google Analytics + hermoso = Attribute website traffic to specific ad campaigns while monitoring competitor creative
CorpusIQ TikTok/YouTube connectors + hermoso = Compare your organic content benchmarks against competitor creative approaches