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Orbiads GAM MCP - Google Ad Manager for AI Agents

Hosted MCP server with 200+ tools for Google Ad Manager. Manage campaigns, line items, creatives, inventory, and reporting from any MCP-compatible AI agent. OAuth on-behalf-of-user - your agent acts as you with the permissions you grant.

What It Does for Operators

  • Campaign Management - Create, update, pause, and archive GAM campaigns from natural language
  • Line Items - Full line item lifecycle: create, target, traffic, and optimize
  • Creatives - Upload and manage image, video, HTML5, and native ad creatives
  • Interactive Reporting - Ask questions about performance in natural language, get formatted reports
  • Inventory Exploration - Search ad units, placements, and inventory availability
  • Ad-Ops Compliance - Audit campaigns against best practices (frequency caps, competitive exclusions, viewability thresholds)
  • Forecast - Delivery forecasts, inventory availability predictions

Installation

This is a hosted MCP server - no local installation required. Connect via Streamable HTTP:

{
  "mcpServers": {
    "orbiads-gam": {
      "url": "https://api.orbiads.com/mcp/gam",
      "transport": "streamable-http"
    }
  }
}

First-time connection opens a browser for Google OAuth - authorize once, and the agent reuses credentials for future sessions.

Claude Desktop / Hermes Config

{
  "mcpServers": {
    "orbiads-gam": {
      "url": "https://api.orbiads.com/mcp/gam",
      "transport": "streamable-http"
    }
  }
}

Free Trial

Orbiads offers a free trial: 5 credits, no credit card required. Sign up at orbiads.com.

Key Tools

Tool Description
list_orders List all GAM orders with status
create_line_item Create a new line item with targeting
get_inventory Search ad units by name, size, or placement
upload_creative Upload image/video/HTML5 creative assets
run_report Generate and download GAM reports
compliance_audit Audit a campaign against ad-ops best practices
forecast_delivery Predict delivery for a line item or order

Operator Use Cases

  1. Ad Operations Teams - Manage GAM campaigns from Claude/Cursor instead of the GAM dashboard. "Pause all underdelivering line items from yesterday" becomes one prompt.

  2. Media Buyers - Pull inventory availability data directly into AI research workflows. Compare CPMs across placements without manual exports.

  3. Compliance Auditors - Run automated audits against GAM setups. Flag missing frequency caps, broken competitive exclusions, and below-threshold viewability.

  4. Reporting Automation - "Send me a report of top-performing line items by revenue, last 7 days" - get formatted reports without building GAM queries.

Pricing

  • Free tier: 5 credits (1 credit ≈ 1 tool call)
  • Paid: Contact Orbiads for pricing

CorpusIQ Angle

First Google Ad Manager MCP server - fills a gap in the marketing/adtech MCP ecosystem. Operators running ad operations alongside their business can now manage GAM from AI agents. Complementary to CorpusIQ's analytics connectors - GAM performance data alongside GA4, Stripe, and QuickBooks in one AI conversation.

Limitations

  • Hosted only - no self-hosted option (vendor dependency)
  • OAuth requires a Google Ad Manager account with appropriate permissions
  • New project (3⭐). API stability and uptime not guaranteed.
  • GAM API v202602 - requires up-to-date GAM network
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