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Charlie Hills Social Media Skills - Setup Guide

Source: skills.sh (17 skills, ~17,200 combined installs) GitHub: charlie947/social-media-skills (3,357⭐, 789 forks, MIT, active Aug 2026) Category: Marketing / Social Media First Seen: Sep 9, 2026 sweep (cluster surfaced via failed-query compensation; not previously evaluated) Quality Tier: 🟡 Production with per-skill caveats (15 of 17 skills Pass all audits; voice-builder carries a Snyk CRITICAL flag, reels-scripting carries Trust Hub + Snyk Warns - see Security)

The complete skill system behind Charlie Hills' content operation - 415K+ followers across LinkedIn, Instagram, Substack, X, and YouTube with 100M+ views per year. Every skill reads shared context: voice-builder produces about-me.md and voice.md, and every other skill checks those files before drafting a line, so everything ships in one consistent brand voice.

Installation

npx skills add charlie947/social-media-skills

For Hermes Agent, copy into the skills directory from a clone:

git clone https://github.com/charlie947/social-media-skills.git
cp -r social-media-skills/skills/* ~/.hermes/skills/

Order matters: run voice-builder first. Every other skill reads about-me.md + voice.md and degrades without them.

Prerequisites

Variable Needed for
APIFY_API_TOKEN post-scorer, reels-scripting
GOOGLE_AI_API_KEY reels-scripting (Gemini 2.5 Flash video analysis) 
export APIFY_API_TOKEN=your_token
export GOOGLE_AI_API_KEY=your_key

The image skills (gemini-infographic, gemini-carousel, quote-post, youtube-thumbnail, profile-optimizer) output ready-to-paste Gemini prompts - no API key needed.

Skill Roster

Group Skills
Voice foundation voice-builder (interview + writing samples → about-me.md, voice.md) · newsletter-voice (newsletter rules on top)
LinkedIn profile-optimizer (full profile rebuild) · post-writer (drafts in your voice) · graphic-designer (HTML/CSS graphic or AI infographic) · post-formatter (PAS/AIDA/BAB/STAR/SLAY frameworks) · hook-generator (6 hook variations per topic) · post-scorer (scores drafts against post history) · content-matrix (pillars × formats ideation) · niche-research (7-day niche research) · gemini-infographic · gemini-carousel · quote-post (two-step quote workflow)
Instagram Reels reels-scripting (Apify + Gemini 2.5 Flash reference analysis, newsletter-aligned script)
YouTube youtube-thumbnail (title → Gemini thumbnail prompt)
Community pinned-comment (meme-style pin + image prompt)
Analytics analytics-dashboard (LinkedIn export → dashboard + 5 recommendations)

Quick Start

  1. Install skills, set env vars for the analytics/reels skills
  2. Run voice-builder: answer a short interview, paste 3-5 writing samples
  3. Draft: "Write me a post about AI agents" → post-writer; "Score this draft against my history" → post-scorer; "Make me a carousel from this" → gemini-carousel

CorpusIQ Use Cases

Use Case How
Brand voice lock CorpusIQ's content voice rules get a working voice-profile mechanism (about-me.md + voice.md) that every post draft reads - consistency across all platforms
LinkedIn growth ops Operator-facing LinkedIn posts with hook variants and history-scored drafts - the lead-generation channel
Newsletter-first repurposing newsletter-voice + per-platform skills mirror the CorpusIQ belief-bridge content flow (one source piece, platform-adapted output)
Reels/Shorts pipeline reels-scripting feeds the UGC video pipeline script selection; youtube-thumbnail feeds thumbnail prompts

Limitations / Verification

  • Voice profile files live in the project - about-me.md/voice.md are written into the working project, not the agent install; keep them under version control to reuse across sessions
  • External deps for 2 skills - post-scorer and reels-scripting need Apify; reels-scripting also needs a Gemini key
  • Security flags on 2 skills - see below; install the other 15 freely
# Verify skill installed
ls ~/.hermes/skills/voice-builder/SKILL.md ~/.hermes/skills/post-writer/SKILL.md

Security

Spot-checked Sep 9, 2026: post-writer, hook-generator Pass all three audits. Two flagged skills:

Skill Trust Hub Socket Snyk Note
voice-builder Pass Pass Fail (CRITICAL) E004: contradictory instruction detected - the skill states it must produce voice.md and later says "Do not produce an voice.md file"; Snyk reads it as a hidden directive (0.80). Also W011 (third-party content ingestion - inherent to its interview workflow). Use with care; review SKILL.md before running, or build the voice files manually
reels-scripting Warn Pass Warn W011 third-party content exposure via Apify/Gemini reference analysis - inherent to the workflow

The remaining 15 skills carry clean audits. The publisher is a well-known creator (3.4K⭐ repo, public newsletter, contributions welcome) - the CRITICAL flag reads as a wording bug, not injected content, but treat the skill with the usual untrusted-input discipline and review its instructions before first run.

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