ClawFu Skills - Setup Guide¶
Source: guia-matthieu/clawfu-skills (134⭐) Category: Marketing Language: Python (MCP Server)
175 expert marketing methodologies for AI agents. The world's best marketing thinkers - Dunford on positioning, Schwartz on copywriting, Cialdini on persuasion, Ogilvy on advertising, Hormozi on offers, Voss on negotiation - encoded as structured, agent-readable instructions. Free, open source, MIT licensed. Delivered as an MCP server.
Installation¶
MCP Server (Claude Desktop / Claude Code / Copilot / Hermes)¶
npx @clawfu/mcp-skills
Hermes MCP Config¶
Add to ~/.hermes/config.yaml:
mcp:
servers:
clawfu:
command: npx
args: ["@clawfu/mcp-skills"]
Clone as Skills Directory¶
git clone https://github.com/guia-matthieu/clawfu-skills.git
# Point Hermes to the cloned directory
Prerequisites¶
| Requirement | Details |
|---|---|
| Node.js | Required for npx MCP server |
| Hermes Agent | MCP support required for MCP server mode |
| No API key | Completely free, no account needed |
Key Capabilities¶
Skill Categories (28 total, 175 skills)¶
| Category | Count | Highlights |
|---|---|---|
| Content | 24 | Copywriting (Schwartz), Storytelling (StoryBrand), Persuasion (Cialdini), SEO writing |
| Strategy | 17 | Positioning (Dunford), Competitive Analysis (Porter), JTBD, Cognitive Biases |
| Audio | 16 | Podcast Production (Ira Glass), Sonic Branding, Sound Design (Murch) |
| Automation | 10 | Workflow Builder, Data Visualizer, Report Generator |
| SEO Tools | 8 | Schema Markup, Lighthouse Audit, Link Checker, Keyword Clustering |
| RevOps | 8 | Pipeline Forecasting, Forecast Scenarios, Revenue Attribution |
| Validation | 8 | Mom Test, Customer Discovery, Lean Canvas, Pricing Validation |
| Sales | 6 | Sales Narrative (Dunford), SPIN Selling, MEDDIC, Negotiation (Voss) |
| SDR Automation | 6 | Lead Enrichment, Outbound Sequencer, ICP Scoring |
| Growth | 4 | Growth Loops (Reforge), PLG (Wes Bush), Referral Systems |
| Product | 3 | Product Discovery (Cagan), Design Sprint (GV), Shape Up |
| Leadership | 3 | High-Output Management (Grove), Radical Candor, One-on-Ones |
| Funnels | 3 | DotCom Secrets (Brunson), Launch Formula, Nurture Sequences |
| Startup | 3 | YC Pitch Deck, Startup Metrics, Fundraising Narrative |
| Crisis | 4 | Crisis Detector, Response Coordinator, Reputation Recovery |
Top Skills for Growth Agents¶
| Skill | Framework/Method | Best For |
|---|---|---|
| Positioning | April Dunford's "Obviously Awesome" | Market positioning, competitive differentiation |
| Copywriting | Eugene Schwartz's "Breakthrough Advertising" | Landing pages, ads, email sequences |
| Persuasion | Robert Cialdini's 7 Principles | Conversion optimization, sales copy |
| Growth Loops | Reforge | Sustainable growth systems vs. funnels |
| Mom Test | Rob Fitzpatrick | Customer discovery without bias |
| Sales Narrative | April Dunford + Bob Moesta | Pitch decks, demo scripts |
CorpusIQ Use Cases¶
| Use Case | How |
|---|---|
| Landing page copy | Load Schwartz copywriting + Cialdini persuasion skills to draft high-converting landing pages |
| Market positioning | Use Dunford positioning framework to refine CorpusIQ messaging against competitors |
| Customer discovery | Apply Mom Test methodology when interviewing operators about pain points |
| Pitch deck creation | Combine YC pitch deck + Dunford sales narrative for investor/partner presentations |
| Growth strategy | Use Reforge growth loops to design acquisition and retention systems |
| Content marketing | Load SEO writing + content strategy skills for blog and social content planning |
Troubleshooting¶
| Issue | Fix |
|---|---|
| MCP connection refused | Verify npx is available: which npx - install Node.js if missing |
| Skill not loading | Check MCP server is in config.yaml and Hermes has restarted |
| Too many skills | Use skill orchestrator (included) to chain relevant skills for complex tasks |
Verification¶
# Verify MCP server starts
npx @clawfu/mcp-skills --help 2>&1 | head -5
# Verify skill installed in Hermes
hermes mcp list | grep clawfu
# Quick test - ask Hermes to use a ClawFu skill
# In session: "Use the ClawFu positioning framework to analyze our competitor messaging"
← Skills Catalog | Discovery Page → Powered by CorpusIQ
Integration with CorpusIQ¶
CorpusIQ is the connector layer that lets AI assistants read the systems a business already runs on - accounting, payments, CRM, email, files and analytics - and answer with the source named. It is read-only by design: it retrieves data and never writes to, or acts in, a connected system, which is what makes it safe to point at live accounts.
This page is part of the CorpusIQ directory, the reference we maintain for the MCP server and agent-skill ecosystem. Run alongside CorpusIQ, a third-party server like this one can be combined with a company's own business data in a single answer.