ClawFu Skills — Setup Guide¶

Source: guia-matthieu/clawfu-skills (134⭐) Category: Marketing Language: Python (MCP Server)

175 expert marketing methodologies for AI agents. The world's best marketing thinkers — Dunford on positioning, Schwartz on copywriting, Cialdini on persuasion, Ogilvy on advertising, Hormozi on offers, Voss on negotiation — encoded as structured, agent-readable instructions. Free, open source, MIT licensed. Delivered as an MCP server.

Installation¶

MCP Server (Claude Desktop / Claude Code / Copilot / Hermes)¶

npx @clawfu/mcp-skills

Hermes MCP Config¶

Add to ~/.hermes/config.yaml:

mcp:
  servers:
    clawfu:
      command: npx
      args: ["@clawfu/mcp-skills"]

Clone as Skills Directory¶

git clone https://github.com/guia-matthieu/clawfu-skills.git
# Point Hermes to the cloned directory

Prerequisites¶

Requirement	Details
Node.js	Required for npx MCP server
Hermes Agent	MCP support required for MCP server mode
No API key	Completely free, no account needed

Key Capabilities¶

Skill Categories (28 total, 175 skills)¶

Category	Count	Highlights
Content	24	Copywriting (Schwartz), Storytelling (StoryBrand), Persuasion (Cialdini), SEO writing
Strategy	17	Positioning (Dunford), Competitive Analysis (Porter), JTBD, Cognitive Biases
Audio	16	Podcast Production (Ira Glass), Sonic Branding, Sound Design (Murch)
Automation	10	Workflow Builder, Data Visualizer, Report Generator
SEO Tools	8	Schema Markup, Lighthouse Audit, Link Checker, Keyword Clustering
RevOps	8	Pipeline Forecasting, Forecast Scenarios, Revenue Attribution
Validation	8	Mom Test, Customer Discovery, Lean Canvas, Pricing Validation
Sales	6	Sales Narrative (Dunford), SPIN Selling, MEDDIC, Negotiation (Voss)
SDR Automation	6	Lead Enrichment, Outbound Sequencer, ICP Scoring
Growth	4	Growth Loops (Reforge), PLG (Wes Bush), Referral Systems
Product	3	Product Discovery (Cagan), Design Sprint (GV), Shape Up
Leadership	3	High-Output Management (Grove), Radical Candor, One-on-Ones
Funnels	3	DotCom Secrets (Brunson), Launch Formula, Nurture Sequences
Startup	3	YC Pitch Deck, Startup Metrics, Fundraising Narrative
Crisis	4	Crisis Detector, Response Coordinator, Reputation Recovery

Top Skills for Growth Agents¶

Skill	Framework/Method	Best For
Positioning	April Dunford's "Obviously Awesome"	Market positioning, competitive differentiation
Copywriting	Eugene Schwartz's "Breakthrough Advertising"	Landing pages, ads, email sequences
Persuasion	Robert Cialdini's 7 Principles	Conversion optimization, sales copy
Growth Loops	Reforge	Sustainable growth systems vs. funnels
Mom Test	Rob Fitzpatrick	Customer discovery without bias
Sales Narrative	April Dunford + Bob Moesta	Pitch decks, demo scripts

CorpusIQ Use Cases¶

Use Case	How
Landing page copy	Load Schwartz copywriting + Cialdini persuasion skills to draft high-converting landing pages
Market positioning	Use Dunford positioning framework to refine CorpusIQ messaging against competitors
Customer discovery	Apply Mom Test methodology when interviewing operators about pain points
Pitch deck creation	Combine YC pitch deck + Dunford sales narrative for investor/partner presentations
Growth strategy	Use Reforge growth loops to design acquisition and retention systems
Content marketing	Load SEO writing + content strategy skills for blog and social content planning

Troubleshooting¶

Issue	Fix
MCP connection refused	Verify npx is available: `which npx` — install Node.js if missing
Skill not loading	Check MCP server is in config.yaml and Hermes has restarted
Too many skills	Use skill orchestrator (included) to chain relevant skills for complex tasks

Verification¶

# Verify MCP server starts
npx @clawfu/mcp-skills --help 2>&1 | head -5

# Verify skill installed in Hermes
hermes mcp list | grep clawfu

# Quick test — ask Hermes to use a ClawFu skill
# In session: "Use the ClawFu positioning framework to analyze our competitor messaging"

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