Kostja94 Marketing Skills — Setup Guide¶
Source: kostja94/marketing-skills (760⭐, 7,600+ combined installs) Category: Marketing & Growth Quality Tier: 🟡 Beta
A focused collection of marketing execution skills for Hermes agents managing growth operations. Covers the full marketing stack: short-form copywriting (PAS/AIDA/BAB frameworks), programmatic SEO at scale, paid advertising on Meta and TikTok, Google Search Console analytics, legal page generation, and website structure optimization.
Installation¶
npx skills add kostja94/marketing-skills --skill copywriting
npx skills add kostja94/marketing-skills --skill programmatic-seo
npx skills add kostja94/marketing-skills --skill meta-ads
npx skills add kostja94/marketing-skills --skill google-search-console
npx skills add kostja94/marketing-skills --skill tiktok-ads
npx skills add kostja94/marketing-skills --skill legal-page-generator
npx skills add kostja94/marketing-skills --skill website-structure
Included Skills¶
| Skill | Installs | Purpose |
|---|---|---|
| copywriting | 3.0K | Short-form marketing copy — headlines, CTAs, ad copy, landing pages, email copy. Uses PAS, AIDA, BAB, FAB, and 4 U's frameworks. Checks project context for brand voice |
| programmatic-seo | 1.7K | Generate SEO-optimized pages at scale using data sources, templates, and keyword research |
| meta-ads | 1.7K | Create and manage Meta (Facebook/Instagram) ad campaigns — targeting, creative, budget, optimization |
| google-search-console | 1.3K | Query GSC data — search performance, indexing status, sitemaps, core web vitals. API-first approach |
| tiktok-ads | 1.0K | TikTok advertising — creative best practices, audience targeting, Spark Ads, TikTok Shop integration |
| legal-page-generator | 958 | Generate privacy policies, terms of service, cookie notices, and GDPR/CCPA compliance pages |
| website-structure | 953 | Audit and optimize website information architecture — URL structure, internal linking, crawl depth |
Prerequisites¶
| Requirement | Details |
|---|---|
| Google APIs | GSC skill needs Google OAuth with Search Console scope |
| Meta Business | Meta Ads skill needs Meta Business Suite access and ad account |
| TikTok Business | TikTok Ads skill needs TikTok Ads Manager account |
| Python 3.8+ | Required for programmatic SEO and GSC API scripts |
Key Capabilities¶
Copywriting Engine¶
Framework-driven copywriting that adapts to brand voice. Reads .claude/project-context.md or .cursor/project-context.md on first use to extract positioning, value proposition, and brand voice. Supports five proven frameworks: PAS (Problem-Agitation-Solution), AIDA (Attention-Interest-Desire-Action), BAB (Before-After-Bridge), FAB (Features-Advantages-Benefits), and the 4 U's (Useful, Urgent, Unique, Ultra-specific).
Programmatic SEO¶
Generate hundreds or thousands of landing pages from structured data. Combine keyword research, templates, and data sources to create SEO-optimized content at scale. Ideal for directory sites, location pages, and product variant pages.
Paid Advertising¶
End-to-end campaign management for Meta and TikTok. Covers creative generation, audience targeting, budget optimization, A/B testing, and performance analysis. Distinct from strategy skills — these are execution-focused.
Google Search Console API¶
Direct API access to search performance data — clicks, impressions, CTR, position. Query by page, query, country, device. Monitor indexing status, submit sitemaps, and track core web vitals.
Quick Start¶
# Copywriting — generate ad headlines using PAS framework
npx skills use kostja94/marketing-skills@copywriting
# Check GSC performance for last 28 days
npx skills use kostja94/marketing-skills@google-search-console
# Generate programmatic landing pages
npx skills use kostja94/marketing-skills@programmatic-seo
Verification¶
npx skills list | grep kostja94
Notes¶
- Copywriting skill auto-detects project context files for brand voice — works seamlessly with Hermes projects that have CONSTITUTION.md or brand guidelines
- Programmatic SEO is particularly powerful for CorpusIQ's growth strategy — generate landing pages for each vertical/use case
- GSC skill uses Google API directly, not scraping — requires OAuth setup but provides reliable data
- Legal page generator covers GDPR (EU), CCPA (California), and standard privacy policies — useful for rapid landing page deployment
- Complements existing catalog entries:
seo-audit,content-strategy,copywritingskills from other publishers - MIT licensed — safe for commercial use