Kostja94 Marketing Skills - Setup Guide¶
Source: kostja94/marketing-skills (760⭐, 7,600+ combined installs) Category: Marketing & Growth Quality Tier: 🟡 Beta
A focused collection of marketing execution skills for Hermes agents managing growth operations. Covers the full marketing stack: short-form copywriting (PAS/AIDA/BAB frameworks), programmatic SEO at scale, paid advertising on Meta and TikTok, Google Search Console analytics, legal page generation, and website structure optimization.
Installation¶
npx skills add kostja94/marketing-skills --skill copywriting
npx skills add kostja94/marketing-skills --skill programmatic-seo
npx skills add kostja94/marketing-skills --skill meta-ads
npx skills add kostja94/marketing-skills --skill google-search-console
npx skills add kostja94/marketing-skills --skill tiktok-ads
npx skills add kostja94/marketing-skills --skill legal-page-generator
npx skills add kostja94/marketing-skills --skill website-structure
Included Skills¶
| Skill | Installs | Purpose |
|---|---|---|
| copywriting | 3.0K | Short-form marketing copy - headlines, CTAs, ad copy, landing pages, email copy. Uses PAS, AIDA, BAB, FAB, and 4 U's frameworks. Checks project context for brand voice |
| programmatic-seo | 1.7K | Generate SEO-optimized pages at scale using data sources, templates, and keyword research |
| meta-ads | 1.7K | Create and manage Meta (Facebook/Instagram) ad campaigns - targeting, creative, budget, optimization |
| google-search-console | 1.3K | Query GSC data - search performance, indexing status, sitemaps, core web vitals. API-first approach |
| tiktok-ads | 1.0K | TikTok advertising - creative best practices, audience targeting, Spark Ads, TikTok Shop integration |
| legal-page-generator | 958 | Generate privacy policies, terms of service, cookie notices, and GDPR/CCPA compliance pages |
| website-structure | 953 | Audit and optimize website information architecture - URL structure, internal linking, crawl depth |
Prerequisites¶
| Requirement | Details |
|---|---|
| Google APIs | GSC skill needs Google OAuth with Search Console scope |
| Meta Business | Meta Ads skill needs Meta Business Suite access and ad account |
| TikTok Business | TikTok Ads skill needs TikTok Ads Manager account |
| Python 3.8+ | Required for programmatic SEO and GSC API scripts |
Key Capabilities¶
Copywriting Engine¶
Framework-driven copywriting that adapts to brand voice. Reads .claude/project-context.md or .cursor/project-context.md on first use to extract positioning, value proposition, and brand voice. Supports five proven frameworks: PAS (Problem-Agitation-Solution), AIDA (Attention-Interest-Desire-Action), BAB (Before-After-Bridge), FAB (Features-Advantages-Benefits), and the 4 U's (Useful, Urgent, Unique, Ultra-specific).
Programmatic SEO¶
Generate hundreds or thousands of landing pages from structured data. Combine keyword research, templates, and data sources to create SEO-optimized content at scale. Ideal for directory sites, location pages, and product variant pages.
Paid Advertising¶
End-to-end campaign management for Meta and TikTok. Covers creative generation, audience targeting, budget optimization, A/B testing, and performance analysis. Distinct from strategy skills - these are execution-focused.
Google Search Console API¶
Direct API access to search performance data - clicks, impressions, CTR, position. Query by page, query, country, device. Monitor indexing status, submit sitemaps, and track core web vitals.
Quick Start¶
# Copywriting - generate ad headlines using PAS framework
npx skills use kostja94/marketing-skills@copywriting
# Check GSC performance for last 28 days
npx skills use kostja94/marketing-skills@google-search-console
# Generate programmatic landing pages
npx skills use kostja94/marketing-skills@programmatic-seo
Verification¶
npx skills list | grep kostja94
Notes¶
- Copywriting skill auto-detects project context files for brand voice - works seamlessly with Hermes projects that have CONSTITUTION.md or brand guidelines
- Programmatic SEO is particularly powerful for CorpusIQ's growth strategy - generate landing pages for each vertical/use case
- GSC skill uses Google API directly, not scraping - requires OAuth setup but provides reliable data
- Legal page generator covers GDPR (EU), CCPA (California), and standard privacy policies - useful for rapid landing page deployment
- Complements existing catalog entries:
seo-audit,content-strategy,copywritingskills from other publishers - MIT licensed - safe for commercial use
Integration with CorpusIQ¶
CorpusIQ is the connector layer that lets AI assistants read the systems a business already runs on - accounting, payments, CRM, email, files and analytics - and answer with the source named. It is read-only by design: it retrieves data and never writes to, or acts in, a connected system, which is what makes it safe to point at live accounts.
This page is part of the CorpusIQ directory, the reference we maintain for the MCP server and agent-skill ecosystem. Run alongside CorpusIQ, a third-party server like this one can be combined with a company's own business data in a single answer.