Social Media Marketing — Setup Guide¶
Source: jk-0001/skills (329+ installs) Category: Growth & Marketing / Social Media Quality Tier: 🟡 Beta
Comprehensive social media marketing playbook for solopreneur businesses. Covers platform selection (LinkedIn, Twitter/X, Instagram, TikTok, YouTube, Facebook, Reddit), content strategy with the 80/20 value-to-promotion ratio, platform-specific writing structures, engagement tactics, and organic growth. Designed for agents executing marketing workflows.
Installation¶
npx skills add jk-0001/skills --skill social-media-marketing
Prerequisites¶
| Requirement | Details |
|---|---|
| Platform Accounts | At least one social media account |
| Content Pipeline | Source material (blog posts, insights, case studies) |
| Scheduling | Optional: Buffer, Hootsuite, or native scheduling |
Key Capabilities¶
Platform Selection Framework¶
Decision matrix matching your ICP (Ideal Customer Profile) to the right platforms: - LinkedIn: B2B, professionals, thought leadership - Twitter/X: Indie hackers, tech, real-time discussion - Instagram: Visual products, lifestyle brands (B2C) - TikTok: Younger demographics, viral content - YouTube: Educational long-form, authority building - Reddit: Niche communities, problem-solving
Rule: Start with ONE platform. Master it before expanding.
Content Mix (80/20 Rule)¶
- 80% value: Educational, inspirational, personal, engagement-driving
- 20% promotion: Product mentions, offers, CTAs
Platform-Specific Writing Structures¶
Detailed templates for each platform: - LinkedIn: Hook → Body (3-5 paragraphs) → CTA with line breaks - Twitter/X: Thread structure (Hook → 8 breakdown tweets → CTA) - Instagram: Visual-first with hook caption, value paragraphs, CTA
Posting Frequency Guide¶
- LinkedIn: 3-5x/week
- Twitter: 5-10x/week (or daily threads)
- Instagram: 3-5x/week + daily stories
- TikTok: Daily (5x/week minimum)
Goal-to-Content Mapping¶
Brand awareness → shareable content, hooks. Community → replies, conversations. Lead gen → clear CTAs, lead magnets. Authority → educational, case studies, original thinking.
Quick Start¶
npx skills add jk-0001/skills --skill social-media-marketing
Example: LinkedIn Post Structure¶
HOOK (first 1-2 lines — must grab attention in the feed)
BODY (story, insight, or framework — 3-5 short paragraphs with line breaks)
CTA (ask a question, invite comments, or link to something)
Example: Twitter Thread Structure¶
1/🧵 [Hook - the main insight]
2/ [Supporting point 1]
3/ [Supporting point 2]
4/ [Example or evidence]
5/ [Conclusion + CTA]
Verification¶
# Check installation
npx skills list | grep social-media-marketing
# Review platform selection guide
npx skills path social-media-marketing
Notes¶
- Designed for solopreneurs but scalable to agent-driven content operations
- Platform selection framework prevents the "be everywhere" trap — focus beats breadth
- Content mix ratios are guidance, not hard rules — adjust based on audience engagement data
- Pairs well with
content-strategy(Corey Haines, 110K+ installs) for full content planning pipeline - Thread structures are optimized for algorithmic distribution — engagement begets reach