Social Content - Setup Guide¶
Source: coreyhaines31/marketingskills (38,500+ installs) Category: Growth / Social Media Quality Tier: 🟢 Production
Expert social media strategist skill covering content creation, repurposing, scheduling, short-form video scripting, and social listening across LinkedIn, X/Twitter, Instagram, TikTok, and Facebook. Provides platform-specific formats, audience growth tactics, and engagement strategies.
Installation¶
npx skills add coreyhaines31/marketingskills --skill social
Prerequisites¶
| Requirement | Details |
|---|---|
| Product marketing context | Optional: .agents/product-marketing.md for brand-aware content |
| Brand voice guidelines | Tone, terminology, topics to avoid |
| Platform accounts | Active accounts on target platforms |
Key Capabilities¶
Platform Quick Reference¶
| Platform | Best For | Frequency | Key Format |
|---|---|---|---|
| B2B, thought leadership | 3-5x/week | Carousels, document posts, stories | |
| X/Twitter | Tech, real-time, community | 5-10x/week | Threads, hot takes, replies |
| Brand, visual, culture | 4-7x/week | Reels, carousels, stories | |
| TikTok | Viral, trends, education | 1-3x/day | Short-form video (15-60s) |
| Community, events | 2-3x/week | Groups, events, video |
Content Types by Goal¶
| Goal | Best Format | Platform |
|---|---|---|
| Thought leadership | Carousels, threads, long-form | LinkedIn, X |
| Product education | Video tutorials, carousels | YouTube, LinkedIn, TikTok |
| Community building | Replies, quote tweets, DMs | X, Reddit, Discord |
| Lead generation | Case studies, testimonials, lead magnets | LinkedIn, email |
| Brand awareness | Short-form video, trends | TikTok, Instagram Reels |
Quick Start¶
When invoked, the skill guides through:
- Goal Setting - Brand awareness, leads, traffic, or community?
- Audience Analysis - Platform demographics, content preferences
- Brand Voice - Professional, casual, witty, or authoritative?
- Content Creation - Platform-optimized posts with hooks and CTAs
- Scheduling - Optimal posting times per platform
- Social Listening - Brand mentions, competitor monitoring, engagement opportunities
Hermes Integration¶
For CorpusIQ growth operations:
Content Repurposing Pipeline¶
Blog Post (long-form)
├─► LinkedIn Carousel (slide-by-slide)
├─► X Thread (key insights)
├─► TikTok Script (60-second explainer)
├─► Instagram Reel (visual summary)
└─► Reddit Discussion (ask for opinions)
Social Listening Commands¶
# Find people asking about problems CorpusIQ solves
tvly search "how to combine Shopify and Meta Ads data" --topic news --json
# Monitor competitor mentions
tvly search "competitor_name review OR alternative" --time-range week --json
Optimal Posting Schedule (MST)¶
| Platform | Best Times (MST) | Why |
|---|---|---|
| 7-8 AM, 12-1 PM, 5-6 PM | Business hours engagement | |
| X/Twitter | 6-9 AM, 12-2 PM, 7-9 PM | Tech audience patterns |
| 5-8 AM | Morning browse, EST overlap | |
| TikTok | 7-9 PM | Evening scroll peak |
Tips¶
- Hooks determine 80% of engagement - spend 50% of creation time on the first line
- Carousels and document posts outperform text-only on LinkedIn by 3-5x
- Reply to relevant conversations before posting - engagement earns reach
- One strong take per post - multiple ideas dilute the message
- Video content: first 3 seconds determine whether they keep watching
Troubleshooting¶
| Issue | Solution |
|---|---|
| Low engagement | Audit hooks - are they specific, emotional, or counterintuitive? |
| Zero reach | Check for shadowbans, platform restrictions, or algorithm changes |
| Content fatigue | Repurpose top performers in new formats instead of creating from scratch |
| Inconsistent posting | Build a 2-week content buffer before starting daily posting |
Integration with CorpusIQ¶
CorpusIQ is the connector layer that lets AI assistants read the systems a business already runs on - accounting, payments, CRM, email, files and analytics - and answer with the source named. It is read-only by design: it retrieves data and never writes to, or acts in, a connected system, which is what makes it safe to point at live accounts.
This page is part of the CorpusIQ directory, the reference we maintain for the MCP server and agent-skill ecosystem. Run alongside CorpusIQ, a third-party server like this one can be combined with a company's own business data in a single answer.
See Also¶
- Content Strategy Setup - Content strategy planning (companion skill)
- Postiz - Open-source social media scheduling tool
- Buffer Social Media Guide - Social media strategy for brands