Social Content — Setup Guide
Source: coreyhaines31/marketingskills (38,500+ installs)
Category: Growth / Social Media
Quality Tier: 🟢 Production
Expert social media strategist skill covering content creation, repurposing, scheduling, short-form video scripting, and social listening across LinkedIn, X/Twitter, Instagram, TikTok, and Facebook. Provides platform-specific formats, audience growth tactics, and engagement strategies.
Installation
npx skills add coreyhaines31/marketingskills --skill social
Prerequisites
| Requirement |
Details |
| Product marketing context |
Optional: .agents/product-marketing.md for brand-aware content |
| Brand voice guidelines |
Tone, terminology, topics to avoid |
| Platform accounts |
Active accounts on target platforms |
Key Capabilities
| Platform |
Best For |
Frequency |
Key Format |
| LinkedIn |
B2B, thought leadership |
3-5x/week |
Carousels, document posts, stories |
| X/Twitter |
Tech, real-time, community |
5-10x/week |
Threads, hot takes, replies |
| Instagram |
Brand, visual, culture |
4-7x/week |
Reels, carousels, stories |
| TikTok |
Viral, trends, education |
1-3x/day |
Short-form video (15-60s) |
| Facebook |
Community, events |
2-3x/week |
Groups, events, video |
Content Types by Goal
| Goal |
Best Format |
Platform |
| Thought leadership |
Carousels, threads, long-form |
LinkedIn, X |
| Product education |
Video tutorials, carousels |
YouTube, LinkedIn, TikTok |
| Community building |
Replies, quote tweets, DMs |
X, Reddit, Discord |
| Lead generation |
Case studies, testimonials, lead magnets |
LinkedIn, email |
| Brand awareness |
Short-form video, trends |
TikTok, Instagram Reels |
Quick Start
When invoked, the skill guides through:
- Goal Setting — Brand awareness, leads, traffic, or community?
- Audience Analysis — Platform demographics, content preferences
- Brand Voice — Professional, casual, witty, or authoritative?
- Content Creation — Platform-optimized posts with hooks and CTAs
- Scheduling — Optimal posting times per platform
- Social Listening — Brand mentions, competitor monitoring, engagement opportunities
Hermes Integration
For CorpusIQ growth operations:
Content Repurposing Pipeline
Blog Post (long-form)
├─► LinkedIn Carousel (slide-by-slide)
├─► X Thread (key insights)
├─► TikTok Script (60-second explainer)
├─► Instagram Reel (visual summary)
└─► Reddit Discussion (ask for opinions)
Social Listening Commands
# Find people asking about problems CorpusIQ solves
tvly search "how to combine Shopify and Meta Ads data" --topic news --json
# Monitor competitor mentions
tvly search "competitor_name review OR alternative" --time-range week --json
Optimal Posting Schedule (MST)
| Platform |
Best Times (MST) |
Why |
| LinkedIn |
7-8 AM, 12-1 PM, 5-6 PM |
Business hours engagement |
| X/Twitter |
6-9 AM, 12-2 PM, 7-9 PM |
Tech audience patterns |
| Reddit |
5-8 AM |
Morning browse, EST overlap |
| TikTok |
7-9 PM |
Evening scroll peak |
Tips
- Hooks determine 80% of engagement — spend 50% of creation time on the first line
- Carousels and document posts outperform text-only on LinkedIn by 3-5x
- Reply to relevant conversations before posting — engagement earns reach
- One strong take per post — multiple ideas dilute the message
- Video content: first 3 seconds determine whether they keep watching
Troubleshooting
| Issue |
Solution |
| Low engagement |
Audit hooks — are they specific, emotional, or counterintuitive? |
| Zero reach |
Check for shadowbans, platform restrictions, or algorithm changes |
| Content fatigue |
Repurpose top performers in new formats instead of creating from scratch |
| Inconsistent posting |
Build a 2-week content buffer before starting daily posting |
See Also
- Content Strategy Setup — Content strategy planning (companion skill)
- Postiz — Open-source social media scheduling tool
- Buffer Social Media Guide — Social media strategy for brands